University Business Partnerships & Services (UBPS) builds meaningful, campuswide relationships with business partners by collaborating across units to create partnership opportunities that align with UC Berkeley’s values and mission of teaching, research and public service.
UPP’s collaborative, coordinated approach provides the infrastructure to develop comprehensive, university-wide relationships with business partners through our four guiding principles:
1. Brand Alignment
2. Campus Services
3. University Impact
4. Revenue Growth