Swinger International was established in Verona in the beginning of the 70’s thanks to Dino & Lilly Facchini. Their initial, small artisan production of jeanswear gradually takes on an identity that is more and more sophisticated and confident up to the creation of “denim fashion”, a style that rockets the Swinger label to fame. In just a few years, the company continues to grow globally becoming increasingly well-known in its sector. In 2001 Mathias Facchini became the company Chief Executive Officer. The generational shift did not change the standard reached over the years. His arrival has brought a wave of energy in the entire company, who have quickly achieved great growth and internationalization results. Swinger International constantly expands and diversifies its own production of men’s and women’s wear, enhancing and consolidating an important industrial know-how that, together with research and innovation on product, will be the basis of its success. Starting from the late 80’s Swinger International signed an important license agreements with worldwide famous brand like Missoni, Fendi, Roberto Cavalli, Ungaro, Vivienne Westwood, Roccobarocco, which help to set up the company as one of the most dynamic and professional for worldwide management of licenses in prêt-à-porter and young fashion industry. In 2009 he signed an important licensing agreement with Versace Maison for the brands Versus and Versace Jeans now Versace Jeans Couture. In 2011 the famous brand, Genny, became part of the Swinger Portfolio. In 2018 another great step is achieved whit the arrival of the prestigious Automobili Lamborghini brand. In 2020 Swinger starts collaboration with the most important fashion influencer and digital businesswoman of the world, Chiara Ferragni. In July 2022, the company started to collaborate with Roberto Cavalli Maison for Just Cavalli: a strong, magnetic, and young collection.