Swinger International was established in Verona in the beginning
of the 70’s thanks to Dino & Lilly Facchini. Their initial, small artisan
production of jeanswear gradually takes on an identity that is
more and more sophisticated and confident up to the creation of
“denim fashion”, a style that rockets the Swinger label to fame. In
just a few years, the company continues to grow globally becoming
increasingly well-known in its sector.
In 2001 Mathias Facchini became the company Chief Executive
Officer. The generational shift did not change the standard reached
over the years. His arrival has brought a wave of energy in the
entire company, who have quickly achieved great growth and
internationalization results.
Swinger International constantly expands and diversifies its
own production of men’s and women’s wear, enhancing and
consolidating an important industrial know-how that, together with
research and innovation on product, will be the basis of its success.
Starting from the late 80’s Swinger International signed an
important license agreements with worldwide famous brand like
Missoni, Fendi, Roberto Cavalli, Ungaro, Vivienne Westwood,
Roccobarocco, which help to set up the company as one of the
most dynamic and professional for worldwide management of
licenses in prêt-à-porter and young fashion industry.
In 2009 he signed an important licensing agreement with Versace
Maison for the brands Versus and Versace Jeans now Versace
Jeans Couture.
In 2011 the famous brand, Genny, became part of the Swinger
Portfolio.
In 2018 another great step is achieved whit the arrival of the
prestigious Automobili Lamborghini brand.
In 2020 Swinger starts collaboration with the most important
fashion influencer and digital businesswoman of the world, Chiara
Ferragni.
In July 2022, the company started to collaborate with Roberto
Cavalli Maison for Just Cavalli: a strong, magnetic, and young
collection.