Woodlea is a master-planned community in Melbourne’s western growth corridor that will be home to approximately 25,000 residents upon completion. From the outset, Woodlea aimed to redefine residential living, creating and raising the bar for a new suburb where families can live a better life, assisting other suburbs and communities nearby. After successfully launching to market in 2015 and establishing itself as Australia’s fastest-selling community, Woodlea sought to relaunch its brand to ensure it continued to align with its rapidly evolving and growing community of over 14,000 residents. Turning the traditional approach to property marketing on its head, Woodlea instead focuses on the way of life and sense of belonging and wellbeing on offer, utilising Woodlea residents and people from surrounding neighbourhoods as an intrinsic part of its renewed marketing strategy. Spanning 711 hectares, Woodlea is fast becoming a major asset for the west, comprising prestigious schools, ‘destination style’ playgrounds, parks and sporting facilities and will be home to a large-scale Town Centre with a 3500sqm Coles. A resident Place Maker and local Community Development Manager together with sporting clubs and active social groups have created a genuine neighbourhood in record time and it’s this powerful and competitive edge that separates Woodlea from other residential developments.