HAMMER SPORT AG is a 4th generation family-owned, German company that has been involved in manufacturing and distributing of sporting goods for over 115 years and has become one of the leading providers of fitness, health and recreational products worldwide. The success story of the HAMMER® and the FINNLO® brand is based on developing quality products with innovative and patented features supporting millions of people in 65 countries to get better, stronger and healthier. The production of HAMMER SPORT items is overseen by subsidiaries and local offices globally. Our product program encompasses nearly 600 different items. FINNLO® is the brand for innovative premium home fitness equipment with an exceptionally high standard of workmanship and a constant pursuance of quality and design. Our FINNLO MAXIMUM® brand is an excellent choice for light commercial clients like personal trainers, company gyms or hotels. Direct sales are established through our own network of 18 HAMMER Flagship Stores in Germany and Switzerland as well as our own HAMMER onlineshops in 5 countries. Our retail segment offers our products through a network of thousands of international retail locations including 55 European HAMMER Partner stores. BACKGROUND: GERMAN ENGINEERING with over 115 YEARS OF EXPERIENCE with sporting goods: Founded in 1900, the HAMMER family started with the production of wooden tennis rackets and skis. During the late 1940‘s the company became a leading ski manufacturer under the "erbacher" brand with many important innovations including the world’s first synthetic ski and world's second metal ski. 1982: HAMMER SPORT acquired German distribution rights for the world-renowned MIKASA® brand (Official Olympic Game Ball for (beach-)/volleyball and waterpolo) 1989: HAMMER SPORT launched the first HAMMER® fitness products 1996: Addition of HAMMER Boxing and Martial Arts products 2005: HAMMER SPORT launched the premium brand FINNLO® targeted towards retail and sports shops