Tulsea Sports Marketing advises sports properties (teams, leagues, venues) on their multicultural marketing efforts, with a unique focus on South Asians. We bring a unique, holistic approach to our clients, including: trusted strategic advisory, deep connectivity to the global community, world-class expertise in messaging and communications, and extensive experience in implementation. Our mission is to amplify the global commercial presence of South Asians in the sports industry. TSM is a joint venture between Tulsea, a leading Indian talent management company; and Ethnicity Matters, a prominent multicultural marketing firm.