Held annually in Macao, the Global Tourism Economy Forum (GTEF) is the first high level international exchange platform designed to champion public-private partnerships in promoting the sustainable development of the global tourism industry, with a focus on China. The GTEF brings together governments, industry leaders, experts, and academics from around the world for thought-provoking discussions, result-driven business matching and trade exhibitions, as well as social activities that highlights local and regional cultures. GTEF 2020 Unprecedented challenges in 2020 call for unprecedented action and collaboration between the Public & Private Sector. Travel & Tourism was responsible for one in 10 jobs and accounted for more than 10% of global GDP in 2019. 2020 pandemic creates the worst economic and social crisis and places over 197 million jobs at risk globally. A unique window of opportunity emerges for public private sector leaders to act now in solidarity. GTEF is the first international platform in China to champion Public-Private Partnership for the sustainable future of tourism. Join #GTEF2020 LIVE on Dec 9 to hear the most influential leaders from China and the world’s most authoritative public institutions and private enterprises on how they work together to restart travel and create innovative solutions to drive economic recovery and bring back millions of jobs.