Meet Mycroft - the live, online video conferencing platform for qualitative research that allows researchers to conduct focus groups and in-depth interviews (IDIs) in a setting that gets as close to an in-person facility as possible. Our platform has been designed with the qualitative researcher and the participant at the heart of every decision. Each new feature added focuses on bringing the researcher easy functionality, allowing them to focus on the discussion and uncovering insights. We have a small, but mighty, team with backgrounds in consumer research, hospitality, client relations, and front and back end engineering. Our collaborative culture and focus on delivering the highest quality virtual research experience allows us to continue to deliver a top-notch experience for our clients.