Social Standards

Rapidly changing markets demand next-generation business and investment strategies rooted in the voice of the consumer. Our BI solutions unlock strategic insights—empowering faster, better decision-making for the CPG executive and investment community. Social Standards is a comparative analytics platform transforming billions of social data points into benchmarked insights about every brand, product, feature, and trend consumers talk about. Innovative brands and investors use our data to make strategic decisions around product development, competitive differentiation, investments, and M&A opportunities so they can get ahead and stay ahead of the competition. Founded in 2015 by veterans from Dolby and Gracenote, Social Standards has raised venture funding from the Band of Angels, TPG Growth, and has a strategic investment from their pioneer customer, e.l.f. Cosmetics. Social Standards is headquartered in Oakland, CA with offices in New York, NY.