Our Mission: Uniting caring people and mobilizing resources to empower individuals and strengthen communities. Our Vision: To be the recognized leader in engaging and equipping our communities to eliminate the greatest challenges we face. Changing and Improving Lives: Head of the Lakes United Way is committed to improving the quality of life in the Ashland/Bayfield, Greater Duluth, North Shore, and the Superior -Douglas County campaign areas. We work together with organizations and individuals to achieve positive and lasting change in our community. A Leader and Partner: We are a leader and partner in understanding our area’s most pressing human service needs and identifying the best approaches for addressing those needs. Working Together for Results: United Way mobilizes people within our region to invest in quality programs and high-impact initiatives that achieve results. Head of the Lake United Way supports many agencies in our area. Through your generous investments in our community, we are working to better the community through our work.