The Violet Initiative is a social enterprise that positively impacts the last stage of life so that more Australians are better prepared to die well. Many Australians are not having the end of life experience they want or deserve. Half of the 100,000 predictable deaths each year have regretful outcomes - when things don’t go as planned, or there is no plan. Regret is a very personal emotion, but it carries widespread costs for families, businesses, the health system and society. We deliver targeted and complementary non-clinical support for the caregivers of people in the last stage of their life, supporting acceptance, planning and communication.