People hate being sold to. Think about the last time someone tried to ‘sell’ you something. How did it make you feel? Most people say something like ‘It made me uncomfortable’. And yet most consultants and B2B sellers will still revert to a ‘hard sell’ approach – going down the path of a traditional sales pitch meeting where they talk all about themselves and their business or offering. The problem with this approach is that it undermines trust and positions you to build a technical relationship where you usually only win on price. At The Business of Trust, we help individuals, teams, B2B organisations and professional services firms improve their ability to build trusted relationships with their clients, and each other, in order to grow sales and win more profitable work. The work we do with clients includes: - B2B sales training programs - online and offline - Sales coach accreditation training - Think on your Feet training - Business growth strategy & coaching - Sales coaching - Sales culture transformation programs - Key client programs - Pitch & presentation coaching - B2B marketing strategy The Business of Trust was founded by Keith Dugdale, a former PwC Director and best selling co-author of 'Smarter Selling: How to grow sales by building trusted relationships'. We have worked globally with companies such as VWR, Allens, Deloitte, PwC, Aurecon, ARUP, Adidas, Minter Ellison and AECOM, helping them to upskill their teams and transform their sales cultures. In 2018, we launched the European arm of The Business of Trust, led by our Director for Europe, Julien Lepetit. Many thousands of people worldwide have attended ENGAGE, our proven two-day B2B sales training program. ENGAGE is now available online as a six-week course 'The Client Magnet' through The Academy of Trust: www.academyoftrust.com, together with a three-week course focused on getting meetings with decision-makers, The Meeting Magnet.