Wipro Yardley FZE is an amalgamation of both UNZA and Yardley London entities,becoming a united and dynamic force in the market.
Wipro Yardley FZE holds a prominent position as a major player in both the personal care and fragrance segments, boasting a remarkable portfolio of global iconic brands. With a robust presence in key categories such as body lotions, talcum powders, perfumes, soaps, body sprays, and deodorants, the company commands a substantial market share. The product offerings are uniquely crafted to appeal to diverse multi-ethnic consumer segments, fostering strong consumer loyalty. Within its distinguished portfolio are leading brands, including Enchanteur, Yardley London, Izzi, MaxKleen, and Santoor.
The enduring success of Wipro Yardley is built on its unwavering commitment to high standards and values, enabling it to provide high-quality products for generations. As we continue to grow, we maintain a strong connection to our purpose, values, and principles, fostering a deep understanding within our consumers. We are dedicated to being the best and giving our best, for our customers, for each other, and for the world we inhabit, firmly believing in the strength of mutual success. At the heart of everything we do, responsibility and integrity guide our actions.
Driving sustainable growth is at the core of our approach, guided by strategic imperatives and growth drivers. We prioritize investments in our core strengths while adapting to changing consumer needs and leveraging the power of digital technologies to enhance our work and leadership culture. Embracing sustainability, the company operates with a dedication to environmentally friendly practices.