The Academy of Marketing is an institute devoted to studying the fundamentals of Consumer Behavior and marketing, and teaching media companies, marketers, and advertising agencies how those fundamentals should be utilized to grow their brands and their businesses. "The Academy of Marketing's course is based the key fundamentals of marketing and consumer behavior - fundamentals all business owners, marketers, and media professional must know and understand to be truly successful." Len Middleton University of Michigan - Ross School of Business Faculty