The ERBID Company has published the ERBID2 Consultation - Draft Business Plan in its quest to secure a further £3.5 million to promote the English Riviera for a further 5-years from January 2022. http://www.englishrivierabid.co.uk/erbid2/ The formal consultation process involving over 1200 eligible businesses will start mid-February with the ERBID2 renewal ballot scheduled for May 27th to June 24th. Eligible businesses will be invited to join weekly online and to take part in an online survey to share their views. Feedback from businesses will shape the Final Plan on which eligible businesses will vote in a renewal ballot to decide whether they want to secure a further £3.5 million to promote the resort for a further 5 years and the work of the English Riviera BID Company to continue.