The Edinburgh Institute serves the SME sector in Scotland and partners with others throughout the globe, to improve the effectiveness of SMEs to compete in their markets.
Members of the Institute have access to resources that are specific for SMEs; targeted, powerful means to craft truly and authentically competitive advantage, compelling offers, and creating an edge that improves their position in the market, to help them survive and thrive.
And where better to locate such an Institute: Edinburgh.
Run by business people, for business people.
Industry
Advertising Services
HQ Location
Torchbearer Ltd, Edinburgh Napier University
Moffat Centre, 219 Colinton Road
Edinburgh, EH14 1DJ, GB
Keywords
Competitive AdvantageCompelling OffersCompetitive DifferentiationDirect MarketingCustomer Value Creationand Product/Service Development