STYR Labs is an innovation company founded in 2014 on the idea that motion and nutrition are directly related to an individual’s health. The company has created a process of converting fitness data into nutritional advice by leveraging its mobile app that includes a database of 250,000 research articles, proprietary food logging technologies and gamification, and its own range of low cost IoT devices to create customized vitamins, proteins, electrolytes and meal replacement options. STYR Labs is headquartered in Scottsdale and the platform directly or through strategic relationships in 110 countries around the world.