Redefine as a company was created in March 2008. It was set up by the owner of Polsat, which is one of the largest private television stations in Poland, for the purpose of introducing traditional television formats into the Internet. The company constitutes an integral part of the Polsat Group. Its major and most important product is ipla, the largest interactive entertainment platform in Poland with an extremely rich database of video materials and full-length films. Redefine is responsible for ensuring the presence of television projects on the Internet through building Internet services, conducting live online broadcasts, carrying out promotional campaigns and building advertising potential on the Internet. The company actively participates in the most important industry eventsand is a member of the IAB, which is the largest international association dedicated to the growth of an interactive advertising marketplace. Redefine closely cooperates with the world’s major content producers and distributors, such as Warner Bros., Paramount, Cineman, Dream Works, Cartoon Network, etc. As far as sports content is concerned, we cooperate with UEFA and FIFA, which are the world’s most important football associations. The Microsoft certificate guarantees that the ipla application is safe both for the user and the content provider. Redefine is also constantly working on improving its standards, and for this we were awarded the internationally recognized ISO 9001 certificate.