At LUCENT we believe that there’s no greater undertaking than working to improve the health and wellbeing of patients.
We are passionate about *how* our biopharmaceutical clients bring new medicines into the world.
We’re dedicated to the advancement of the value of Medical Affairs and Medical Departments in general, in driving the rapid uptake of new medicines to patients in need.
We design, plan and implement:
🔹 Product launches
🔹 Medicines commercialisation
🔹 Any other commercial need for your medicine, including Regulatory/PV/Medical Information/Compliance
LUCENT outperforms traditional medicines marketing, bringing medicines into everyday-use faster, at greater scale, and more cost effectively, using a close integration of 5 key functions:
1️⃣ Medical Affairs
2️⃣ Clinical Development
3️⃣ Field Medical (MSL)
4️⃣ Medical Omnichannel
5️⃣ Medical Operations
The five leadership members of our core team (Medical Affairs, Clinical Development, Field Medical, Field Omnichannel and Medical Operations) have:
🔅 Over 100 years combined experience, with
🔅 44 launches, across
🔅 12 therapeutic areas
With proven excellence across:
📌 Primary care, secondary care, specialist prescribing
📌 First launch or new indication
📌 Lifecycle management and end-of-life
📌 Safety or regulatory issues
📌 Internal restructuring support