At LUCENT we believe that there鈥檚 no greater undertaking than working to improve the health and wellbeing of patients.
We are passionate about *how* our biopharmaceutical clients bring new medicines into the world.
We鈥檙e dedicated to the advancement of the value of Medical Affairs and Medical Departments in general, in driving the rapid uptake of new medicines to patients in need.
We design, plan and implement:
馃敼 Product launches
馃敼 Medicines commercialisation
馃敼 Any other commercial need for your medicine, including Regulatory/PV/Medical Information/Compliance
LUCENT outperforms traditional medicines marketing, bringing medicines into everyday-use faster, at greater scale, and more cost effectively, using a close integration of 5 key functions:
1锔忊儯 Medical Affairs
2锔忊儯 Clinical Development
3锔忊儯 Field Medical (MSL)
4锔忊儯 Medical Omnichannel
5锔忊儯 Medical Operations
The five leadership members of our core team (Medical Affairs, Clinical Development, Field Medical, Field Omnichannel and Medical Operations) have:
馃攨 Over 100 years combined experience, with
馃攨 44 launches, across
馃攨 12 therapeutic areas
With proven excellence across:
馃搶 Primary care, secondary care, specialist prescribing
馃搶 First launch or new indication
馃搶 Lifecycle management and end-of-life
馃搶 Safety or regulatory issues
馃搶 Internal restructuring support