Maria Spínola - Software Engineer of Words WHY: To end with the bad written communication of high-tech companies. Because we all know that well written communication is what makes the world go round -- it impacts what you see, hear, read, go, buy. And most of the high-tech companies have really bad written communications! HOW: I help high-tech companies craft well written communications: - core message - white paper - case study - lead generation letter - email - landing page - article - compelling search engine-optimized web copy - and the content marketing mapping strategy to make it all work that close the communication gap between them and their clients. WHAT: B2B High-Tech Content Marketing Mapping & Copywriting