Founded in 2003, Futurecurve is a business and psychology consultancy that specialises in harnessing customer value to generate better business. We understand business and people, recognising customers as an intrinsic part of a company's ecosystem. By aligning experiences and insights from customers and other stakeholders, we build effective market positioning and winning value propositions. We use our business and psychology techniques to analyse why customers behave, think and feel as they do, finding out what they truly value. Converting these insights into effective go-to-market strategies for our clients is where our expertise delivers maximum postive impact. Ultimately, our clients win better and more profitable business, faster and more sustainably, based on the difference they make to their customers, moving away from 'what we do and how we do it' communications. Our Case Studies: https://futurecurve.com/case-studies/ Our White Papers https://www.futurecurve.com/resources Our books: Creating and Delivering Your Value Proposition https://www.futurecurve.com/resources/value-proposition-book Selling Your Value Proposition www.futurecurve.com/resources/selling-your-value-proposition-book