A full service market research company based in Toronto, Canada that provides qualitative and quantitative research throughout North America and overseas. Our clients have won international awards, launched #1 selling products, and substantially increased product sales as a direct result of Insignia’s involvement. What differentiates Insignia is that each project is approached from a business perspective, not simply from a research perspective. That means: * first understanding the industry and the key players * then fitting the research into a bigger context * not relying on “canned” methodologies, but customizing each project to fit its unique needs Insignia researchers are highly trained, highly talented professionals with years of experience. Each research executive brings a vast skill set, including strategic planning, research intelligence and consumer insights.