CloseUp360 (CU360) is an Emmy-nominated media platform and production company focused on NBA and WNBA players, star athletes and sports insiders, and their impact beyond the game.
Embodying "The Players’ World Off The Court," CloseUp360 provides an immersive exploration of various facets of players' lives, from their personal journeys and career development to their impact in their hometowns, international endeavors, lifestyle pursuits, family connections and beyond—offering a comprehensive, 360-degree perspective beyond the game. Joining CloseUp360 as a key advisor and producer is Caron Butler, an NBA champion, Miami Heat assistant coach, successful entrepreneur, best-selling author and Emmy award-winning producer.
In more than five years, CloseUp360 has collaborated with hundreds of players by leveraging long-standing personal connections. With a focus on exclusive content creation, we've produced more than 125 documentaries, including their acclaimed 90-minute project featuring NFL star Trent Williams, which earned an Emmy nomination. We've also expanded to overseas productions that celebrate the global game, working with stars like Kobe Bryant in China and Kyle Kuzma in Paris. Additionally, CloseUp360 has spearheaded numerous initiatives to enhance players' off-the-court brands, and organized signature events at prominent sports and cultural gatherings like Vegas Summer League and Art Basel Miami.
CloseUp360 was founded by Jared Zwerling, an accomplished sports media and marketing veteran whose career has spanned the NBA, CBS Sports, ESPN, Bleacher Report, the NBPA and Sports Illustrated. Throughout his career, Jared developed a niche in off-the-court coverage, tapping into the unique intersection and globalization of the culture, lifestyle and marketability of the game. That experience inspired him to build CloseUp360 into a specialized global media and production company.
Website: CloseUp360.com
Video: YouTube.com/CU360
Social: @CloseUp360