We help organisations to grow and reduce costs through collaboration with complimentary, non-competing, marketing partners. - We always follow a simple but rigorous process - We charge fixed fees - We can financially guarantee our performance There are 4 client benefits; - Brand: trust from borrowing another brand’s equity or authority - Proposition: points of difference by leveraging a partner’s assets to deliver competitive advantage - Channel: access to audiences and prospect customers through partners owned, earned and paid channels - Cost reduction: savings by trading “assets” against hard business operating costs We help brands generate and deliver value-in-kind collaborations. Our goal is to enable businesses to work together, to share and recycle their assets and help each other to achieve their respective business goals.