RiseWell was founded on the idea that toothpaste doesn't have to contain harsh chemicals to be effective. We have spent years researching oral care around the world and have developed what we think is the only effective 100% natural toothpaste. We believe our line of oral care products is as effective as their chemical alternatives, and we are constantly researching to improve these products for you. At RiseWell we believe that small improvements to daily habits lead to meaningful change. Why not start with the first thing you do in the morning?