The Shand Group (TSG) was a full-service, marketing and communications agency specializing in "best in category" lifestyle products and services aimed at quality-conscious consumers. Our deep knowledge and understanding of the aspirational consumer allowed us to develop compelling strategies, creative, and tactics that build brands. Since 1982, TSG developed successful brand platforms and implemented marketing initiatives for such well-recognized names as Absolut, Platinum Guild International, Chrysler, IWC (International Watch Company), A. Lange & Sohne, Rio Tinto Diamonds, Tag Heuer, GIA (Gemological Institute of America) and Simon G. Jewelry, among many others.