JP
John Packer
Account Director at Arrivalist
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Work Experience
Account Director
Nov 2021 - Present · 3 years and 1 months
The OmniTrak Group, Inc.
Senior Vice President Of Travel & Leisure
Jan 2018 - Present · 6 years and 11 months
TNS
Vice President, Travel & Leisure
Nov 2007 - Dec 2017 · 10 years and 1 months
Company Details
51-200 Employees
Arrivalist is the leading location intelligence platform in the travel industry. We use mobile location datasets to provide actionable insights on consumer behavior, competitive share, media effectiveness, and market trends. Over 200 travel marketers, including 100 cities, 40 US States, and 4 of the top 10 US Theme Parks, use these insights to inform media strategy, operations, and destination development. OUR PRODUCTS Destination marketers and tourism pros can now unlock trip insights, campaign attribution, traveler movement, and short-term rental insights & hotel trends – all under one roof. Access our self-service portals 24/7/365 and tap into data intelligence to help drive business decisions. 1.) TRIP INSIGHTS: See the complete picture of movement to and through your destination. Our interactive portal shows you where your visitors come from, when they arrive, and how long they stay. 2.) CAMPAIGN ATTRIBUTION: Show what degree visitors who were exposed to media are more likely to arrive, which channels moved the needle for visitation, and if those exposed to advertising stayed longer. 3.) LODGING OVERVIEW: Measure the total overnight economy (hotel stays, vacation rentals, and visiting friends and family), and use the insights to focus on visitors staying in paid accommodations. 4.) SHORT-TERM RENTAL TRENDS: Industry-leading reports allow tourism pros to easily uncover how short-term rentals are changing their travel landscape. ACQUISITION In 2023, Arrivalist was acquired by AirDNA, a leading short-term rental data provider. AirDNA and Arrivalist sit within predictis, a family of leading software-enabled data businesses that is a portfolio company of Alpine Investors. The acquisition unites two highly talented teams of data scientists, data engineers, and account managers with deep industry expertise. The integration will propel the development of state-of-the-art solutions that meet the evolving needs of the industry.
Year Founded
2012
Social Media
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Industry
Data Infrastructure and Analytics
HQ Location
1321 15th St Denver, Colorado 80202, US
Keywords
AttributioAnalyticsLocation Based ServicesMobile AdvertisingAdvertising EffectivenessLocation-Based AdvertisingLocation-Based MarketingLocation AnalyticsLocation IntelligenceTravel Intelligence
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