I am a marketing analytics strategist and implementation management specialist. I empower businesses to make smarter, data-driven decisions leading to improved customer satisfaction and increased revenue. I’m completely tool and platform agnostic, which offers numerous advantages. My approach is extremely hands-on, specializing in: - Vision and Strategic Planning - Business Case Development - Phased Maturity Modeling (roadmap creation) - Requirements Identification - Data Operations Workflow Design - Measurement and KPI Frameworks - Dashboard and Report Design Planning - Scope Definition and Project Planning - Project Team Creation - Project Management (PMP Certified) - Stakeholder Management - from frontline teams to C-suite executives - Change Management - Education and Rollout/Adoption Management - Vendor Selection & Management The teams I lead typically consist of the following roles: - Business Analysts - Data Analysts/Architects//Engineers/Scientists - Database Administrators - Programmers/Coders - Dashboard Builders/Platform Implementers - User Experience (UX) Designers - Quality Assurance Specialists - Training Specialists These roles are usually a combination of internal team members and external partners and agencies. While I’m no longer hands-on in any of the above roles, I have gained extensive experience and expertise by actively fulfilling many of them in the past. I’m well-suited to effectively manage and lead teams composed of these roles to drive successful marketing analytics outcomes. The project stakeholders that I’m engaging with are typically: - Marketing Managers and Executives - Business Unit Managers and Executives - Sales Teams - Customer Service Teams - Marketing Technology Specialists - Business Intelligence Specialists - IT and Data Specialists - Legal and Compliance Specialists