The James River Association (JRA) was founded in 1976 and is a member-supported, non-profit organization dedicated to the protection and restoration of the James River. We believe if you change the James, the James will change you! OUR MISSION: The mission of the James River Association is to be a guardian of the James River. We provide a voice for the river and take action to promote conservation and responsible stewardship of its natural resources. OUR VISION: To see a fully healthy James River supporting thriving communities. WE PROTECT: JRA monitors the river, responds to problems, seeks policy changes, and implements on-the-ground projects to restore the river’s health. We protect through our Watershed Restoration, James Riverkeeper, and River Advocacy programs. WE CONNECT: JRA helps communities benefit from the river by increasing river access, supporting river-related events, and implementing volunteer projects. We connect through our Environmental Education and Community Conservation programs. OUR APPROACH: Awareness - Ensuring all watershed residents know their connection to the James and their role in protecting it. Appreciation- Ensuring everyone has a personal connection to the James River and is inspired to do their part. Action - Engaging partners and members to put projects on the ground that protect the James and connect people to it. Advocacy - Achieving policy changes to drive actions needed to protect the James and connect people to it. JRA continues to focus and align its programs to address the most pressing issues facing the James River. Through the support of its members, supporters and partners, the James River Association is poised to usher in a new chapter of success for the River and the organization. Please visit our website at thejamesriver.org for more information or to support or become involved with JRA.