Established in 2007, Modeshift is a not for profit membership organisation funded by the public, private and community sectors in the United Kingdom. Modeshift aims to secure increased levels of safe, active and sustainable travel in educational establishments, businesses and communities thereby engendering widespread travel behaviour change in the long term. It seeks to do this by representing its members’ needs and supporting sustainable travel practitioners through a range of new and existing services. Using its position as a leading organisation in sustainable travel, Modeshift aims to be the centre of excellence for the promotion of sustainable travel choices in education, workplace and community settings by raising standards of industry delivery. This includes establishing a standard and level of implementation for travel plans, sharing best practice on the provision of travel choices information, and recognising excellence in the delivery of sustainable travel initiatives in schools and workplaces. Ultimately Modeshift works with its members and partners in striving towards a world in which communities are free to make healthy and sustainable travel choices where active travel is seen as the norm.