°1824 is Universal Music Group's culture marketing & creative strategy division focused on the connection of artists to fans. °1824’s services include content creation, PR, A&R, creator partnerships, strategic partnerships, insights & strategy, experiences and livestreaming. With a staff of passionate and highly skilled visionaries, °1824’s first-of-its-kind network of young creatives makes an impact locally while thinking globally. We redefine artist development by giving them a direct connection to youth culture and providing resources essential to an artist’s success.