Founded in 2016 upon the mission to prevent and alleviate fear, anxiety, and stress in pets, Fear Free provides online education to veterinary professionals, pet professionals, animal welfare communities, and pet owners. Our courses are developed and written by the most respected veterinary and pet experts in the world, including boarded veterinary behaviorists, boarded veterinary anesthesiologists, pain experts, boarded veterinary internists, veterinary technicians (behavior), experts in shelter medicine, animal training, grooming, boarding, and more. With all the false (and harmful!) pet information on the internet, Fear Free aims to keep veterinary healthcare teams and pet professionals at the forefront as the true pet health experts. By closely listening to the needs of the profession and those of the new generation of pet owners, Fear Free has become one of the single most transformative initiatives in the history of companion animal practice, providing unparalleled education on emotional wellbeing, enrichment, and the reduction of fear, anxiety, and stress in pets and improving the experience of every human and pet involved.