ISiM is an innovation in higher education - a cross over of domains and disciplines. ISiM is the one and only iSchool in India and I am responsible from conception to execution of this new institution. Conceptualized a new academic model – inverse of distance education and implemented the same at ISiM. As executive Director, I am responsible for both strategy and running of the new institution including branding, marketing, networking, and resource mobilization and management. We offer a masters and post graduate diploma programme in information systems and management. ISiM believes in creating a conducive learning environment- with strong industry linkages and international visiting faculty. With a world class infrastructure and combining flexibility with academic rigour, ISiM prepares professionals for an exciting career in information management.