OTT.X (formerly the Entertainment Merchants Association) was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA). We envision A vibrant ecosystem of organizations innovating, collaborating and competing to continually advance the experience and business of delivering audio-visual entertainment through OTT technologies. Our mission is to connect and nurture the OTT ecosystem. We do this by: -Facilitating efficient business dealings -Fostering industry best practice definition, sharing and evangelization -Producing, gathering and communicating industry insights, research and analysis -Managing the delivery of leadership development programs promoting diversity and inclusion