OTT.X (formerly the Entertainment Merchants Association) was established in April 2006 through the merger of the Video Software Dealers Association (VSDA) and the Interactive Entertainment Merchants Association (IEMA).
We envision A vibrant ecosystem of organizations innovating, collaborating and competing to continually advance the experience and business of delivering audio-visual entertainment through OTT technologies.
Our mission is to connect and nurture the OTT ecosystem. We do this by:
-Facilitating efficient business dealings
-Fostering industry best practice definition, sharing and evangelization
-Producing, gathering and communicating industry insights, research and analysis
-Managing the delivery of leadership development programs promoting diversity and inclusion