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Fanny Chabot
Executive Vice-President, Brand Strategy at Folk
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Work Experience
Sep 2015 - Present · 9 years and 3 months
Executive Vice-President, Brand Strategy
Aug 2022 - Present · 2 years and 4 months
Partner, Co-Head Of Strategy
Sep 2015 - Aug 2022 · 6 years and 11 months
Evp Brand Strategy - Folk
Aug 2022 - Present · 2 years and 4 months
Company Details
2-10 Employees
We are a brand strategy consulting studio. We specialize in brand strategy, expression and stewardship. Brand Strategy: Brand audit - Qualitative research (consumers, customers, employees) - Industry and cultural trends analysis - Brand insights and opportunities - Brand positioning and architecture Brand Expression Internal and external communication strategy - Messaging strategy and grid (value proposition) - Brand verbal identity - Naming strategy Brand Stewardship: Internal culture communication strategy - Customer experience communication strategy (CX) - Brand training sessions - Strategic support to internal teams for brand implementation
Year Founded
2015
Social Media
LinkedinFacebook
Industry
Advertising Services
HQ Location
Montréal, Québec, CA
Keywords
Brand StrategyBrand InnovationCreative StrategyCommunication strategyand Brand Expression
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