Folk

We are a brand strategy consulting studio. We specialize in brand strategy, expression and stewardship. Brand Strategy: Brand audit - Qualitative research (consumers, customers, employees) - Industry and cultural trends analysis - Brand insights and opportunities - Brand positioning and architecture Brand Expression Internal and external communication strategy - Messaging strategy and grid (value proposition) - Brand verbal identity - Naming strategy Brand Stewardship: Internal culture communication strategy - Customer experience communication strategy (CX) - Brand training sessions - Strategic support to internal teams for brand implementation