What started more than 40 years ago as a local Agency in Germany, is now one of the leading independent agency networks in the world. Serviceplan China opened it´s doors in 2013 as a full service agency with offices in Beijing and Shanghai. Since China is becoming the world’s leading economy, the People’s Republic has faced a fast changing society with a rapid growth of the new middle class. This purchasing power goes hand in hand with the development of the national advertising industry, which is today the second largest in the world after the USA. Our international team meets these conditions with communications experts, deeply rooted in the Chinese society while adding it´s unique “Made in Germany” values to it: thoroughness in research and planning combined with cutting edge design and technology.