Brain Surgery is the world’s leading marketing neuroscience consultancy focused on uncovering the “Often-Unspoken Emotional Priorities” that guide more than 85% of all decisions, choices, and behaviors. Our mission is to help brands achieve unprecedented success when they face business-critical situations and challenges. We combine the art of marketing with deep expertise in neuroscience to solve a brand’s most important and complex marketing challenges. We strive to help improve all aspects of our client’s marketing process by bringing to light the truth which exists in the customers’ minds and helping our clients act on these truths across marketing efforts. From informing the scientific story, positioning, and messaging platforms, showing troubled brands a new way forward, to uncovering how “sticky” habits are and why. Brain Surgery’s predictive emotion-based behavioral insights continue to shed light on a better path forward.