bobsdrunk represents contrast par excellence, composed of two opposite sides but in synergy with each other. On the one hand there is bob, the ordinary and classic part of the brand and on the other, there is sdrunk, the more alternative part, the exception to the rule. The union gives birth to a new and unique identity. K represents the synergy of all the nuances that belong to a person, the union of the initial and final letters of bobsdrunk, merged into one single entity. The symbol is the synthesis of the logo, containing all our essence in only one symbol.