Headed in Carmo do Paranaíba, the Paulo Veloso Family - 3 Generations, was born to represent the different businesses, direct participation and in companies of the businessman Paulo Veloso dos Santos & Son’s. We are a family brand that seeks to establish the union of the family and the perpetuation of our legacy through the generations. We seek to ensure that our brand remains at the forefront and pioneering, promoting the continued growth of agribusiness in Brazil. It was from the talent and entrepreneurial spirit of our founder, that was born Paulo Veloso Family. It is through respect and integrity in everything that does, that has made us traditional and consistent in the market in which we operate. Pioneers in the region, we helped write the history of coffee in the Cerrado. We seek to honor our tradition and ensure continuity of the legacy of the Paulo Veloso Family.