AMPSEA provides a united voice for Australian companies who deliver mass participation sporting events – our priority is to support our industry to survive the current financial crisis. The Australian Mass Participation Sporting Events Alliance was formed in May 2020 by a group of industry leaders. Our purpose is to find a way to return to the delivery of mass participation sporting events during the COVID-19 pandemic. AMPSEA is developing a strategy to secure financial support from the Government, leading a media campaign to drive awareness for our industry and producing best practise risk mitigation protocols to fast-track our path back to business.