Alithea advises a group of companies that together make up a private family office. Based in London, our focus is worldwide but our heritage is Greek. And our name reflects that. In Greek, the word alitheia means ‘truth’. Honesty and honour are indeed at the heart of all that we do. But you can also break up our name into its component sounds. First, there’s alli – meaning ‘another’. Then there is thea – meaning ‘view’. And ‘another view’ is something that Alithea also believes in. Because when it comes to investments, we believe it pays to look both widely and closely – and from all angles.