Too often sponsorship reporting feels like a courtroom trial. The sponsorship and delivery team are being judged. This leads to 'selective' measurement which actually stagnates the sponsorship. Instead, sponsorship measurement should feel like a science lab where lab partners collaborate to test, assess, and improve. The TRUTH is essential. SponsorLab provides a simple yet powerful online tool for sponsors, agencies and rights-holders to guide them through the strategic process. From objectives and KPIs to weightings and the scorecard, the SponsorLab PROCESS prompts critical conversations that create shared responsibility and eliminate fear of the truth. It's time to turn judge and jury into your lab partners. SponsorLab takes you out of the courtroom and into the lab. WELCOME TO THE LAB!