What we want in a partner. Authentic story & brand A company story that comes from the heart and a brand that people want to believe in. Products we love Products that we would be proud to share with friends and family. Innovation Solving age old problems with deviant solutions. Seeing opportunities others haven’t seen. Proven success Demonstrated success in a market, however big or small that market may be. Unique go-to-market strategy Provides original ways for consumer to interact with the product. Strong Team Good people with nasty skills who love what they do and are fun to work with. Business Process Clever business processes/systems. Innovative solutions that uniquely address their business. Operational Expertise Unique manufacturing/operational capabilities or expertise.