#1 college national festival promoter, powered by our student network of ambassador teams across the US. The concept is like the Final Four of College Music Festivals: Our teams rally their campus to compete against colleges across the country to sell the most pre-sales in 48 hours (with no date or location!). The top schools produce a large-scale music event with top emerging artists on or near their campus! Up & Up provides the necessary resources and non-stop mentorship. Our student network lives at the intersection of: 1) Passion for live events 2) Improving our craft as marketers and creatives 3) Education If our winning students didn't have "the greatest experience of their life" on the night of their event, then we didn't do our job. Interested in getting involved either as a student or brand partner? Email info@upandupfestival.com