minnow is a family lifestyle brand that embraces clean lines, simple details and crisp seaside breezes. Timeless, yet fresh, playful and polished, minnow lives for long days, sandy toes and the wonderment of childhood on the shore. minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California where minnow was born. She now lives on the other coast in Charleston, South Carolina with her husband and three children. With the beach and her family inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach — sun-kissed color palettes, purposeful details, custom prints and high quality, hand-finished production.