HÉLOÏSE & ABÉLARD is the FIRST FRENCH CIRCULAR JEWELRY BRAND. CIRCULARITY, for us, is the ability to "regenerate" ETERNAL MATERIALS SUCH AS GOLD & DIAMONDS. Our MISSION is to reduce EXTRACTION DAMAGES by reintegrating end-of-life JEWELS into a CYCLICAL creative process that guarantees TRANSPARENCY. For us, SUSTAINABILITY means EMBRACING TRANSMISSION ACROSS GENERATIONS. Born & raised on INSTAGRAM, H&A DISRUPTS high-end jewelry market by UPCYCLING SECOND HAND JEWELRY to DESIGN & PRODUCE its collections. To recap : High Quality. Conscious Identity. Playful Image.