HÉLOÏSE & ABÉLARD is the FIRST FRENCH CIRCULAR JEWELRY BRAND.
CIRCULARITY, for us, is the ability to "regenerate" ETERNAL MATERIALS SUCH AS GOLD & DIAMONDS.
Our MISSION is to reduce EXTRACTION DAMAGES by reintegrating end-of-life JEWELS into a CYCLICAL creative process that guarantees TRANSPARENCY.
For us, SUSTAINABILITY means EMBRACING TRANSMISSION ACROSS GENERATIONS.
Born & raised on INSTAGRAM, H&A DISRUPTS high-end jewelry market by UPCYCLING SECOND HAND JEWELRY to DESIGN & PRODUCE its collections.
To recap :
High Quality.
Conscious Identity.
Playful Image.